TikTok’s first #fishtok meet up
TikTok Australia
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TikTok is where teenagers discover new passions. With #FishTok amassing 10 million videos, young Australians were among the masses already obsessed with fishing content. The opportunity was to encourage that online enthusiasm into a real-world skill.
Earn it
TikTok partnered with the NSW Government and creator Shroom to host Sydney's first-ever #FishTok Meet-Up, a real-world event giving young Aussies the chance to build on their fishing skills. Timed to school holidays and supported by NSW Minister for Agriculture Hon. Tara Moriarty, the event connected directly to the NSW Government's Get Hooked education program, promoting sustainable fishing and the social benefits of getting outdoors.
Make it Stick
379 total pieces of coverage
74,280,189 reach
Attended by broadcast channels: ABC, 9, 7 and 10