TikTok’s first #fishtok meet up
TikTok Australia
Find your story
At a time of growing conversation about young Australians online, TikTok wanted to challenge perceptions that the platform was simply a home for dance trends and viral content.
Through an integrated consumer PR campaign, led by earned media, we amplified the growing #FishTok community. With more than 10 million videos shared, young Australians were using TikTok to learn new skills, connect with new communities, and spend more time outdoors.
With strategic media relations and cultural storytelling, we championed TikTok as a platform for learning, positive connections, and real-world experiences.
Earn it
We hosted TikTok’s first ever #FishTok Meet-Up, just in time for the school holidays.
We partnered with NSW Minister for Agriculture Hon. Tara Moriarty and NSW Fisheries to support the NSW Government's Get Hooked education program, promoting sustainable fishing and the social benefits of getting outdoors.
We teamed up with popular #FishTok Creator, Shroom, to reach his engaged audience.
In addition to a consumer event at full capacity, we hosted a media call attended by all major news networks in the country.
Make it Stick
379x total pieces of earned media coverage including 7 News, ABC, Sunrise and 10 News.
74+ million reach.