THE CAMBRIDGE
Levande
Find your story
One in three older Australians who don’t live in a retirement village believe it’s a negative experience, while almost 90% of residents say the opposite – that it’s great. Using the timely opening of Levande’s new flagship village, The Cambridge, we needed to show not tell Australians that life doesn’t end in retirement with Levande and communicate the innovation of vertical living.
Earn it
Ambush a traditional ribbon-cutting exercise with a daring 28-storey abseil by three senior Australians down The Cambridge (Australia’s tallest retirement village), transforming a formal stakeholder event into a visual stunt that communicated our message and got our audience talking.
Make it Stick
108x articles (80+ within 24 hours of opening), reaching over 58 million people.
Achieved 98.2% neutral and above sentiment (81.8% positive).
Sales leads for The Cambridge performed ahead of target and previous year (up 61%) and reservation rate was ahead of FY target.
Benchmarked a new standard for development openings within Levande.